Online Community Specialists

Agora launches Office of Technology Commercialization site, creating online directory of all technologies available for licensing at RPI.

Troy, NY - September 1, 2004 - Agora Studios announced today the launch of a new web site designed for Rensselaer Polytechnic Institute's Office of Technology Commercialization, www.rpitechnology.com. Building from Agora's expertise in interactive community development, the site allows the University to more effectively market their technologies available for license on a global scale.

Kris Burton, Marketing Associate for the Office of Technology Commercialization, stated, "Agora Studios has provided our company with innovative tools, giving us new promotional, marketing and licensing strategies for our technologies, while opening new windows of opportunity for us to expand on in the future."

The new site brings together an interactive community of researchers and potential licensees interested in technology commercialization. It provides a valuable tool to the Office of Technology Commercialization, enabling them to continually market their technology portfolio and enhance the sales process.

Information about new technologies is at the fingertips of every visitor. For instance, visitors can choose to receive e-mail notifications whenever new technologies in their field of interest are released. The site also provides valuable information to Rensselaer in terms of sales leads and measuring interest in their technology portfolio.

In addition, the new web site offers an abundance of information for researchers and prospective licensees. Extensive frequently asked questions are available, tailored specifically to both audiences. Marketing lead sheets, white papers, and other pertinent information for each technology are also included.

About Agora Studios

Agora Studios creates online communities - interactive web sites that connect people. Our communities are designed to bring people together, get them talking, and keep them involved. The communities we create are unique tools, giving people unparalleled access to shared knowledge and resources.